Ideas + insights / Amplify Intelligence
Understanding what's next is part of the job.
Perspectives on growth, AI, marketing and leadership for teams building what comes next.
Leadership / 5 min read
What a fractional CMO should actually own
A practical view of leadership, accountability and execution when the marketing function is growing.
Read articleAI / 6 min read
From AI tools to an AI marketing strategy
Where to begin when experimentation is outpacing operational clarity.
Read articleGrowth / 5 min read
How to structure a marketing team for growth
Build the roles, rhythms and decision-making structure around the work that matters.
Read articleMarketing / 4 min read
What AI search changes for marketing teams
A clearer way to think about discoverability as search behavior evolves.
Read articleThe next move
Build what's next.
You don't need more marketing activity. You need a marketing system.
Let's identify what's working, what's creating friction and where strategy, technology and AI can create leverage.
Let's talk Take the readiness assessment