01 / Expertise / Fractional CMO
Senior marketing leadership. Without another full-time executive.
Experienced marketing leadership for companies that need strategic direction, operating discipline and growth execution without immediately hiring a full-time CMO.
The business problem
When marketing needs an executive owner, not another vendor.
We start by understanding your business, your customers and the constraints on growth. Then we connect the decisions to the work that needs doing.
What we do
Marketing strategy
Annual planning
Budget management
Team leadership and hiring
Agency management
Sales alignment
KPIs and executive reporting
Board and investor support
Marketing technology
AI strategy
How the engagement works
Direction first. Momentum next.
A working partnership that can set the strategy, align the team, implement the right programs and adjust based on evidence.
01
Diagnose
Understand the business, customers, current model and opportunities.
02
Design
Prioritize the system and the decisions that will move the business forward.
03
Build + refine
Put the work into market, measure it and keep improving.
The outcome
A clear marketing direction, an accountable team and a system leadership can measure.
A connected approach
Part of a bigger system.
Every engagement connects to the Amplify Growth System™. The most relevant stages for this work are shaped around your business.
Strategy
Narrative
Experience
Intelligence
Activation
Optimization
Related work
WiConnectFrequently asked
How does an engagement start?
We begin with a conversation about the business, the growth challenge and what the existing team needs. The scope follows the opportunity.
Can you work alongside our team?
Yes. The work can complement your existing leadership, internal team and partners.
The next move
Build what's next.
You don't need more marketing activity. You need a marketing system.
Let's identify what's working, what's creating friction and where strategy, technology and AI can create leverage.
Let's talk Take the readiness assessment